Record-Breaking Land Deal on Palm Jumeirah Highlights Dubai’s Ultra-Prime Market in 2025

Palm Jumeirah continues to capture the imagination—and investment—of the world’s elite. In a landmark transaction, a coveted plot on this iconic man-made island has sold for an astonishing Dh365 million (approximately $100 million), marking the highest-value land deal in Dubai so far in 2025.

The plot, spanning 90,036 square feet, occupies a prime frond tip location, a rarity on Palm Jumeirah where most freehold plots are tightly held and fully developed. According to Dubai Sotheby’s International Realty, which brokered the sale, opportunities to secure undeveloped land in such a prestigious spot are almost nonexistent, making this transaction all the more remarkable.

“Palm Jumeirah unequivocally remains the ultimate address for Dubai’s global elite,” said George Azar, Chairman and CEO of Dubai Sotheby’s International Realty. “The sale underlines the intense demand for unparalleled ultra-prime waterfront living in Dubai. As prime inventory continues to tighten, we anticipate land values and bespoke mansion prices will appreciate significantly in the years to come.”

This record-setting deal is part of a broader trend of robust demand for plots on Palm Jumeirah. Developers and high-net-worth individuals are increasingly seeking opportunities to create bespoke, ultra-luxury residences within Dubai’s most prestigious enclaves. In fact, Palm Jumeirah has witnessed a price surge of nearly 19% (18.92%) between January and May 2025, even as transaction volumes dipped by 14%.

The appetite for prime property is not limited to land. Dubai Sotheby’s International Realty also facilitated the sale of a 5-bedroom Signature Villa at Six Senses Palm Jumeirah for Dh130 million in late 2024—placing it among the Top 10 most expensive branded residences globally that year.

The wider Dubai market also remains active. In the first 100 days of 2025 alone, the Dubai Land Department recorded transactions of over 7,700 plots across the emirate, reflecting the strength of demand for land as a vehicle for both investment and custom development.

Looking Ahead

As prime inventory becomes scarcer, land values and mansion prices on Palm Jumeirah and similar ultra-prime locations are expected to continue their upward trajectory. The recent Dh365 million plot sale is a clear signal that Dubai’s luxury real estate sector remains among the most dynamic and desirable in the world.