Dubai's Branded Residences Set New Global Benchmarks in H1 2025

Why Investors Are Doubling Down on Dubai’s Most Coveted Real Estate Segment?

Dubai has officially cemented its place as the global capital of branded residences. According to the H1 2025 report by Morgan’s International Realty, the city now boasts an inventory of 48,474 branded units, adding over 5,500 new units in just the first six months of the year. Despite a slight 3% drop in transaction volume year-on-year, total transaction value jumped by 37%, reflecting surging demand for ultra-prime properties.

At Tavian Properties, we recognize this as more than just a trend-it’s a strategic real estate transformation. Here's what investors need to know.

Jumeirah Asora Bay Residences

The Rise of Branded Living

Once considered a niche, branded residences are now a core asset class in Dubai’s luxury market. These projects-often associated with globally recognized names like Bulgari, Aman, Four Seasons, Armani, and Trump-are offering more than just real estate. They provide buyers with superior design, world-class hospitality services, exclusive amenities, and hassle-free ownership.

For developers, this means faster sell-outs and higher price points. For investors, it means capital appreciation, prestige, and passive rental yields driven by global brand loyalty.

Key Figures from H1 2025

• Total branded projects: 144

• Total units: 48,474

• Average price per sq.ft: $1,029 (AED 3,779)

• Highest price per sq.ft: $4,981 (AED 18,294)

• Most expensive unit sold: $44.6M (AED 164M), Jumeirah Asora Bay

This level of performance has helped Dubai outpace legacy luxury markets like New York, London, and Paris in both supply and growth velocity.

Branded vs Non-Branded: Price Premiums That Matter

In almost every prime district, branded residences command significant premiums over non-branded ones:

• Jumeirah Bay Island: 98% price premium

• La Mer: 93%

• DIFC: 76%

• Downtown Dubai: 38%

• Dubai Marina: 20%

This isn’t just about name value-these premiums are driven by stronger investor confidence, resale liquidity, and elevated tenant demand.

Ready vs. Off-Plan: Where Should You Invest?

The data shows a compelling skew toward under-construction branded residences, which accounted for:

• 83% of total transaction value

• 79% of units sold

• $1,049 per sq.ft average vs. $1,015 for ready units

Top-performing off-plan projects include:

• Palace Villas Ostra at The Oasis ($1.83B total sales)

• Rove Home Dubai Marina

• Franck Muller Vanguard

Meanwhile, standout ready properties include:

• Grand Bleu Towers, Dubai Harbour

• DAMAC Towers by Paramount

• Address Harbour Point

Hotspots & Upcoming Icons

Top-performing communities by sales volume:

• Dubai Marina: 1,320 units | $899M

• Downtown Dubai: 773 units | $1.55B

• The Oasis: 730 units | $3.53B

• Business Bay and Dubai Harbour also ranked high.

Branded mega-developments like Trump International Hotel & Tower Dubai and Jumeirah Asora Bay are redefining luxury living, offering features like:

• Private elevators

• Rooftop pools

• Waterfront promenades

• Seamless access to Downtown Dubai

  
  

What This Means for Investors

The branded residences segment in Dubai is not just booming-it’s maturing. With investor-friendly regulations, no income tax, long-term visa incentives, and a strong pipeline of globally-branded developments, the market is set for continued upward momentum.

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At Tavian Properties, we specialize in curating high-performing branded and off-plan investments that align with your portfolio goals. Whether you're an international investor or a Dubai-based buyer seeking prestige and profit, the time to act is now.

📞 Let’s talk investment.Explore our curated portfolio of Dubai’s finest branded residences.📧 info@tavianproperties.com | 🌐 www.tavianproperties.com